Investor Relations (IR) combines communication, finance, and marketing to control the flow of information between an organization, its stakeholders, and investors. Investors play a vital role in the growth and success of any enterprise. As such, it’s extremely important to maintain cordial, transparent relationships with investors. This is where investor communications programs come into play. While some organizations prefer to have an in-house department for investor-enterprise communication, others prefer an outsourced program for the job. Here is why and how to find the right company for the investor communication (IC) program.
Benefits of the IC program
Investors are stakeholders in the organization; they’re like partners in a partnership firm. Any enterprise has thousands or even millions of (small and large) investors. It becomes difficult to communicate with each investor on a personal basis.
However, the lack of communication can act as a big obstacle in bridging relationships with investors. In the absence of communication, investors may lose confidence in the organization. They might not invest in further projects of the enterprise. If that happens, the organization may not be able to expand its projects.
With a suitable IC program, you can bridge the communication gap with investors. Such a program informs the investors and stakeholders what’s going on in the organization. It also provides information on future plans of the enterprise and its growth potency. All these details can repose confidence in stakeholders. With a better relationship and information channel, investors may be inclined to invest in future projects and participate in important meetings and discussions for the betterment of the organization.
Also, the program aims at getting valuable feedback from stakeholders on various aspects of the organization, including production, sales, finance, marketing, and future projects. The investor communication program represents the organization to investors and investors to the organization. In this way, the program intends to build a long-lasting relationship between the entity and its stakeholders. For these reasons, it’s important to have an ideal IC program.
Hiring the right company for the IC program
Some corporations prefer an in-house IC program. On the other side, many bigger organizations outsource this chore to a company committed to better IC programs. Outsourcing saves a lot of time and hassles. Also, the outsourced company takes due care in coming up with a customized IC program that best suits the needs of the organization and its investors. That’s why outsourcing seems to be a better bet for many organizations.
When it comes to finding an ideal company for IC programs, you need to do some research. A little bit of time and research on your part will help you pick the best company matching your specifics. First of all, enlist reputed companies dedicated to top-quality IC programs.
Use credible sources (offline and online) to list out reputed companies. After enlisting reputable companies, check their work portfolio. A good company should have a big list of satisfied clients with visible levels of success. In addition to this, scan reviews and complaints lodged against the companies in your checklist.
Root out companies that have bad reviews and those that have any complaints. Also, contact the Better Business Bureau (BBB) and find out the reputation of the companies in your checklist. In line with reviews, ratings, and BBB checking, trim down your list to a few reliable companies.
Get detailed quotes from these companies to make the best selection. Review their rates, support, and experience in dealing with investors as well as their programs. Finally, settle with the company that offers the best IC program to strengthen your relationship with your investors.
Bottom line
Maintaining strong, cordial relationships with investors is paramount for the growth of any organization. While you may have an in-house IC program, outsourcing the task can be really beneficial. Just be sure you hire the right company dedicated to investor communications programs, and you’re all set to nurturing a long-lasting relationship with your investors.
More info needed? Take a look at corporate communications services at LifeSci Advisors.
